Andrés Brugal Edition 2

New Product Development

BRAND STRATEGY|
NAMING & COPYWRITING|
MODELS & PROTOTYPING|
PACKAGING 2D & 3D|
PRODUCTION CONSULTANCY

Evolving the series

We created the Andrés Brugal series to honour Andrés Brugal, founder of Brugal 1888, and the journeys he took in pursuit of excellence while building the brand. The second release builds on a legacy shaped by discovery, ambition and craft. Limited to 416 decanters worldwide, Edition 2 brings the collectible aspect to life - encouraging continued engagement with the series. A hand-blown glass bottle, bespoke presentation case and accompanying crystal glasses form a complete ritual experience, designed not just for display, but to be opened, shared and remembered.

The red thread

This edition honours Andrés Brugal’s journey from the Dominican Republic to America, expressed through subtle, symbolic detailing. Etched glass elements echo the iconic 1888 bottle, while a distinctive red stopper and continuous red accents elevate and differentiate this chapter from Edition 1. An engraved map traces the connection between the Dominican Republic and the United States, embedding narrative directly into the designs.

Andrés Brugal

New Product Development

BRAND STRATEGY|
NAMING & COPYWRITING|
MODELS & PROTOTYPING|
PACKAGING 2D & 3D|
PRODUCTION CONSULTANCY

Celebrating a 130+ year legacy

Our graphic and structural design for the prestige release of Andrés Brugal celebrates the brand’s founder and 130+ year legacy with an exclusive release of 460 hand-blown bottles, each housed in a ground-breaking wooden travel case.

The Limited Edition tells the story of the five generations of Maestros Roneros who each travelled the globe to share this exceptional rum. Inspired by 20th Century luxury travel cases, the box is made from a rich and heavy stained wood with etched detailing, gold bordering and a leather handled harness – intended to last a lifetime.

Where craft meets heritage

A dramatic opening reveals a mirrored interior, engraved with a map detailing the journey the brand has taken. The unique box structure can be opened out to create a glorifying pedestal, heroing the rum and reflecting the light.

The bespoke decanter elevates the distinctive DNA of the brand’s flagship product, Brugal 1888. The rum is suspended over a thick glass base that takes the form of a compass, further connecting to Andrés Brugal’s journey. The bottle features an all over cross-hatch detailing to echo nets that would traditionally wrap Dominican rum bottles. Branding is refined and minimal with glass etching and gold foil direct printing.