Born in Saudi
Enhancing Women’s Well-being in Saudi Arabia
We were honoured to partner with Kayanee, a purpose-driven wellness brand founded by Her Royal Highness Princess Reema Bandar Al Saud, to bring a pioneering vision to life: one that nurtures the body, mind, and spirit of women across Saudi Arabia.
Rooted in Saudi heritage and designed for today’s women, Kayanee integrates personal care, fitness, apparel, nutrition and learning into one seamless lifestyle journey. As a female-founded agency, Studio Minerva was proud to shape a brand that champions this holistic, future-focused, vision of well-being.
Designing a New Standard for Wellness
Our collaboration began at the foundation: defining Kayanee’s strategic positioning and core brand identity. Inspired by Kayanee’s ambition to modernise and reframe wellness for women, we created a brand system that communicates confidence, elegance, and vitality.
The Symbol of Balance
At the centre of the identity lies the Kayanee flower - a six-petalled emblem with each leaf representing one of the brand’s core pillars. Together, they create a single, elegant motif - overlapping with concentric movement.
From Packaging to Apparel
We brought the brand to life across over 300 SKUs, designing bespoke packaging systems for everything from skincare and vitamins to haircare and supplements. Each product line reflects its unique positioning while remaining distinctly Kayanee.
Our creative direction extended to the physical experience, with two stores in Riyadh and a series of pop-ups. From textures and materials to colour palettes and unboxing, we ensured every detail was aligned with the brand's ethos and identity.
More Than a Brand
We’re proud to have contributed to a brand that is visually striking, emotionally resonant, and deeply aligned with its mission. For Studio Minerva, Kayanee is a standout example of what we do best: crafting brands from the ground up and guiding them through every touchpoint.
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